An exponential timesaver can even provide consumers with a higher degree of customisability of their products than ever before.”įurthermore, there is an increasing need for 3D artists across the creative industry to develop 3D skills to meet the growing demand. “With materials in 3D becoming ever more functional and photorealistic, artists are presented with the opportunity to iterate rapidly. From product design to graphics, illustration and animation, the artist interviews demonstrate how creators are going from concept to design with more ease and more robust results.Īs Taking Shape’s host and new media author Jesse Damiani suggests: “A primary benefit is the capacity that 3D affords in prototyping, allowing creators to mock up how a work of art, product or scene will look, and communicate that quickly.” For instance, if a designer is looking to demonstrate how a concept or client brief may function in real life, 3D is an apt solution. Through an inquisitive look into what the medium is today, Taking Shape centres the work of designers from an array of backgrounds and domains, explaining the transformative effect of extending their work into 3D. Visitors to the virtual gallery are invited to explore the craft, concepts and context currently playing out in digital creativity, in an immersive gallery pondering questions in 3D art and design.

Taking Shape is a new source of inspiration and know-how for creators, brought to life by Adobe Substance 3D.

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