For one reason or another, Microsoft opted not to increase the price of its PC Game Pass service. Xbox Game Pass Ultimate, meanwhile, now costs $16.99 instead of $14.99.

Vanilla Xbox Game Pass now costs $10.99, a $1 increase. The $1 Xbox Game Pass Ultimate deal is returning at the same that Microsoft has increased the price of Game Pass.

It's not nearly as good a deal as it was before, but it's still quite the bargain. The example given by Microsoft is that 90 days of Xbox Live Gold would now equate to 60 days of Xbox Game Pass Ultimate. The Xbox Live Gold conversion ratio has been changed from 1:1 to 3:2. Well, the $1 Xbox Game Pass deal is back, but this time around, it's only for new subscribers to PC Game Pass and Xbox Game Pass Ultimate. RELATED: Xbox Game Pass Ultimate Users Have 4 Games They Can Play for Free

It previously offered an incredible $1 deal that included a nice 1:1 conversion ratio to entice Xbox Live Gold subscribers to sign up for Xbox Game Pass Ultimate. Another way Microsoft tries to bring new Xbox Game Pass subscribers into the fold is by offering limited-time discounts. After all, day one games make it so Xbox Game Pass practically pays for itself, assuming one was going to purchase said games. The primary way Microsoft drums up interest in Xbox Game Pass is through day one games. Xbox Game Pass is the cornerstone of Microsoft's gaming strategy this generation, with the company trying just about everything to draw new subscribers to the service. Microsoft has resurrected the Xbox Game Pass Ultimate deal where new subscribers can sign up for just $1, but with a worse conversion ratio for those coming from Xbox Live Gold.

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